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“It is not the benevolence of the butcher, or the baker that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages.”

~ Adam Smith

Source: An Inquiry Into The Nature And Causes Of The Wealth Of Nations, p. 18 (University of Chicago Press 1976 ed.)

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