Edward L. Bernays, (1891-1995) Austrian-American pioneer in the field of public relations and propaganda, "the father of public relations," nephew of Sigmund Freud Share on Facebook Share on Twitter Comment on this quote Share via Email Print this Page [1-4] of 4 Edward L. Bernays quotesEdward L. Bernays QuotesEdward L. Bernays In almost every act of our lives, whether in the sphere of politics or business or in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind.~ Edward L. Bernays Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds molded, our tastes formed, our ideas suggested largely by men we have never heard of.~ Edward L. Bernays If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits. ~ Edward L. Bernays The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.~ Edward L. Bernays Share on Facebook Tweet Email Print