Almost meaningless comment because there's no specific indication of exactly what Friedman is saying [which makes it all the more effective as a kind of subliminal rhetorical device]. This general anti-tax and anti-government statement [not exactly a rarity among business interests] is somewhat analogous to a Rorschach test, which provides a general guideline, but leaves it to each individual to personally fill-in-the-blank with their own biases. [After all, what business admires paying taxes or the government that imposes them?] This general disdain of taxes and government -- only generally hinted at in the statement -- but by virtue of individual identification with it and through filling-in-the-blank, thereby becomes imbued with one's PERSONAL antipathies and biases, thus creating a personal and visceral bond that expands the original comment, which is to say that people can be brainwashed by giving them a kernel of truth in such an imprecise, open-ended way, which meaning they can easily accept and re-write by superimposing their own thoughts along the lines originally set out in a given statement, such that the statement becomes a personal creation and is not regarded as something that was externally generated. Kind of like brainwashing someone into accepting their "own" thoughts. It's a brilliant strategy. Dishonest, but brilliant.