“The most absolute authority is that which penetrates into a man’s innermost being and concerns itself no less with his will than with his actions.”

Read "Behold The Pale Horse" by William Cooper

The will of a man exists in a state of subjugation to that with which he most profoundly identifies, either freely or under duress.

OK, as a stand alone concept, I can go along with that. I'm not sure how to rate it - tooooo many applications.

Hence, the 'battle for hearts and minds.'