“An important art of politicians is to find new names for institutions which under old names have become odious to the public.”

Like the 'Department of Homeland Security' instead of the 'Gestapo,' among others.

such a 'progressive' thing to do

Fairness Doctrine instead of censorship. Tax cut for the middle class instead of welfare for the freeloader. Progressive instead of fascist. Liberal instead of socialist. Hey, this is fun...